Marketing And Promotion: Creating A Message

Step 4 Of Our Marketing And Promotion Ideas

Research suggests that we see anywhere between 4,000 to 10,000 ads each day. At some point, we start a screening process for what we engage with and start ignoring brands and advertising messages, unless it's something that we have a personal interest in.

Now that you have established who your client is, what solutions you will provide for their problems and you know where to convey your message... it's time to actually create your message!

To create legendary marketing content that's going to cut through the noise we can start to employ the 5 P's of marketing. As long as you make sure your content includes these simple points you will know that your marketing message is clear and to the point.

Problem – What’s the emotional hook? What is the thing this person needs or wants most in the world? Often this is a good place to start your messaging.
Promise – What’s your solution? What unique package or service have you created to solve this problem? How can objective assessment get down to the bottom of your client's complaints.
Proof – Why are you the best? You now use the same technology previously only accessible to elite sporting institutions. Do you work with other elite sports clubs or athletes? Pictures or testimonials are great for this too.
Push – What’s the reason to act now? Is there an offer that is only available for another couple of weeks? Do they need to act before an upcoming event? Give your ideal clients some time-sensitive to help them make the right decision to engage you today!
Provide – How do they get involved? What do they have to do? Do they have to click a specific link? Book through a specific webpage? Bring in a special flyer. Quote a special code when booking. Make the call to action very clear so your client knows exactly how to engage you.

Do all of this and you will have a clear and concise marketing message that will cut through the noise and engage the clients you want to see most.