Marketing And Promotion: Creating Unique Packages And Services

Now that you know who your ideal client is and where they are located you can now develop a unique service or offering using your AxIT system to help solve the problems they might be facing.

• Are these new services within your business?

• Are these specific combined packages with services that you already provide? For example, add an AxIT Assessment as part of every Pilates membership or package you might sell.

• Are these packaged together with other service providers to add extra value?

For example, if you have identified amateur running athletes preparing for a Marathon even in your city you might create a package that helps support them in their training goals.

For example:

Running PB Package

12 weeks

• Initial AxIT Assessment + AxIT Reassessment 6 weeks + AxIT Reassessment 12 weeks

• Training Program

• 6 x Treatment sessions

• Gym Access

• $50 Running shoe voucher

• Free Foam roller (RRP $50)

• $999.00

Or maybe you would like to see more post-surgery ACL reconstruction cases.

ACL Membership

Minimum 4-week term, items delivered every month

• AxIT Assessment

• Training Program

• Treatment / 1-on-1 Supervised sessions

• Group Training / Gym Access

• Free Foam roller (RRP $50)

• $99.00 per week direct debit

These packages think outside the box of delivering health and fitness services on a session-by-session model.

We've seen the AxIT System revolutionize our health and fitness business firsthand through creating new assessment-based services including our Super Session assessment. This assessment is a unique assessment product utilizing the AxIT system that we charge out at $200, runs for 45 minutes to 1 hour and 80% of our new clients go into this service to set baselines and help create a successful plan going forth.

Think about how you can add value to your services by making objectives a key part of what you do.