Marketing And Promotion: Know Your Client

One of the most important parts of AxIT system is its ability to generate new business and revenue to help you help more people.

The easiest way to achieve this is by making sure you have a clear marketing plan around the unique features the AxIT System will now add to the services you provide.

Know your ideal client profile.

By creating an ideal client profile you focus your time, energy and advertising spend on which potential clients are good prospects, and which ones aren't. With this information, you can build marketing materials that are relevant to only your best clients.

To work out your ideal client profile answer the following questions.

• What are your most profitable clients?

• Which clients have been with your have been with you the longest?

• Do you like working with the client?

• Which are your best referrers?

• What types of goals do they want to achieve?

• How old are these clients?

• What gender are they?

• What do they do for work?

• What are their hobbies?

• Where do they hang out?

• How do they use social media?

• What types of media do they read and consume?

• What other products and services do they buy?

Knowing your ideal client profile is the first step in being able to create a laser-targeted marketing message for the services and packages that these clients will not be able to live without and will give you something to refer back to with all of your promotional and social media content.