When investing in technology, every business wants to see a return on investment (ROI) that justifies the costs.
With AxIT by Strength By Numbers (SBN), health and fitness professionals can streamline their operations with a single objective assessment platform, enhance client engagement, and ultimately see financial benefits that far outweigh the initial investment many times over.
Here’s why AxIT is a game-changer for ROI and why adopting it is a no-brainer.
1. Enhancing Client Engagement and Retention
Client engagement is key to retention. With AxIT‘s data-driven smart force plate and dynamometer tools, practitioners can show clients real-time performance metrics. This not only provides objective feedback but also creates an interactive experience, keeping clients motivated.
Clients are more likely to stay committed when they see clear, objective improvements. Whether it’s tracking strength through dynamometers or monitoring balance with force plates, the measurable progress creates a level of accountability and satisfaction that keeps clients returning. Long-term engagement like this not only leads to higher lifetime value per client, directly impacting your revenue but is also likely to lead to better overall outcomes for the client too.
2. Streamlining Workflow Efficiency
Many practitioners fear technology will slow them down, but with AxIT, that’s far from the truth. The Strength By Numbers team designed AxIT for everyday health and fitness professionals first and foremost, not researchers or elite sports scientists. This means great consideration was made for the short amount of time most practitioners have with one client. Get underway testing a new client in less than a minute or re-evaluate a previous client in less than 10 seconds.
AxIT also simplifies data collection and analysis, providing instant results and automated reports. This increases the data accuracy whilst reduces the overall time spent on assessments and administrative tasks, allowing more time for direct client care.
Practitioners can complete detailed strength and performance assessments in a fraction of the time. The data is stored securely and accessed instantly for future reference, eliminating the need for manual tracking. The boost in efficiency not only saves time but also enables clinics to see more clients without compromising service quality or allows practitioners to go home early at the end of a busy day.
3. Objective Data That Builds Trust
Clients are more informed than ever on health and wellness metrics due to smart technology like the Apple Watch, Garmin or Apps they use on their phone and expect measurable results. AxIT allows practitioners to provide objective data that’s easy to understand and communicate.
For instance, after a series of tests, the AxIT can generate a comprehensive report that compares a client’s performance against normative data and simplify these results into a one-page summary report. Whether you’re working with young athletes or older adults, this objective approach builds trust and credibility, strengthening the practitioner-client relationship.
4. Attracting New Clients
The ability to showcase cutting-edge technology like AxIT is a powerful marketing tool. Many potential clients are drawn to services that offer measurable, data-driven results from a techy solution. By integrating AxIT into your practice, you can differentiate your business from competitors and attract a new client base, particularly those seeking high-quality, performance-oriented services.
Additionally, partnerships with local gyms, sports teams, and healthcare providers become easier when you can demonstrate positive outcomes for their clients with the unique insights your technology provides. Businesses that have implemented AxIT report significant increases in referrals, particularly when clients and referrers see the clear benefits of data-backed assessments.
5. Adding New Assessment Services
Assessment has traditionally been just one part of the overall service. However, one of the standout benefits of AxIT is its ability to help businesses introduce new, high-value specialized assessment services that can create additional revenue streams.
By offering advanced testing such as pre-season screening, balance and falls evaluations, return-to-sport assessments, or sports-specific performance diagnostics (e.g., running or golf), alongside take-home reports, your business can expand its services far beyond traditional care. This creates opportunities to cater to a broader range of clients, allowing you to focus on key groups like athletes, older adults, or those in rehab.
Additionally, the portability and ease of use of AxIT make it ideal for return-to-work contracting. Businesses can offer on-site assessments, helping organizations manage employee health. This flexibility positions you as a valuable resource for companies seeking data-driven solutions to improve workforce well-being and reduce absenteeism.
Whether through return-to-sport testing, fall prevention screenings, or workplace assessments, AxIT enables you to diversify your services, enhancing your value proposition and providing new ways to generate revenue.
6. Improving Staff Satisfaction and Retention
Investing in advanced technology not only improves client outcomes but also boosts staff morale. Practitioners working with AxIT can feel confident that they’re providing top-tier service, backed by objective data. This leads to greater job satisfaction, as staff are empowered to offer more impactful care.
Moreover, businesses offering innovative tools like AxIT often attract higher-quality applicants. With advanced technology in hand, your business becomes an appealing workplace for top-tier talent, further driving the quality of your service and ultimately improving your business’s reputation. As technology becomes more and more mainstream new graduates are likely to look for this more and more in potential employers.
7. Affordable and Achievable ROI
Some practitioners fear that investing in new technology means a long road to seeing returns. However, by improving the six previous points with AxIT, even modest increases in client volume can cover the cost of the system quickly. For example, many users report just adding one additional comprehensive assessment service per month would almost recoup the entire cost of AxIT.
Once the breakeven point is reached, additional sessions or assessments become pure profit. Businesses that have integrated AxIT report significant boosts in revenue due to increased client retention, new referrals, and enhanced service offerings.
Conclusion: The Smart Move
AxIT is not just an investment in technology—it’s an investment in the future of your practice. By improving client engagement, streamlining workflows, attracting new clients, and fostering staff satisfaction, AxIT sets up your business for long-term success.